BTEA hails successful Summer Toy Festival

TDT | Manama

The Daily Tribune - www.newsofbahrain.com   

The Bahrain Tourism and Exhibitions Authority (BTEA) announced the successful conclusion of the first edition of the Bahrain Summer Toy Festival 2024 at the Exhibitions World Bahrain, where it attracted more than 97,000 visitors from the Kingdom and abroad.

On this occasion, Her Excellency Ms. Dana Osama Al Saad, Deputy CEO for Resources and Projects at the BTEA, stated: “We are pleased to announce the conclusion of the first edition of the Bahrain Summer Toy Festival, which witnessed remarkable success due to the joint efforts between the concerned government authorities and private sector institutions, where these collaborative efforts had a positive impact on the festival’s success in its inaugural edition.”

Ms. Al Saad expressed appreciation to Al Dana Amphitheatre, Spacetoon, Exhibition World Bahrain, and the National Bank of Bahrain for their joint and constructive efforts, which resulted in an exceptional summer entertainment festival.

She affirmed that this success contributed to the stimulation of tourism activity throughout the Kingdom and provided tangible support to hotels and the hospitality sector.

She also expressed her aspiration to make the festival an annual event in cooperation with all partners, in alignment with the plans to develop the tourism sector and achieve the goals of the Tourism Strategy 2022-2026, with the aim of diversifying the tourism product and positioning the Kingdom as a preferred tourist destination at the regional level.

The Bahrain Summer Toy Festival contributed to boosting the tourism movement in the 2024 summer season, resulting in a significant increase in the occupancy rates of hotels and hospitality establishments.

It also increased various tourism and commercial activity in the Zallaq and Sakhir areas, enhancing the occupancy levels and commercial activity of resorts, hotels, restaurants, cafes and various shops located in the vicinity