One District One Product initiative brings Punjab’s culture and tourism to Bahrain

TDT | Manama

The Daily Tribune - www.newsofbahrain.com

Email: ashen@newsofbahrain.com

The Indian Embassy in Bahrain held a special event showcasing the cultural and economic significance of Punjab under the One District One Product (ODOP) initiative.

The vibrant event was organized by the Punjabi Virsa community, showcasing a variety of food and cultural activities.

The event, titled “Punjab State Tourism and ODOP,” took place yesterday at the embassy premises, under the patronage of His Excellency Vinod K. Jacob, Ambassador of India to Bahrain.

This initiative is part of the Indian government’s broader program aimed at promoting the unique cultural values and local products of each Indian state.

Global awareness

The ODOP program, which began a few months ago, is being carried out state by state, with the goal of enhancing the global awareness of India’s rich diversity in culture, products, and tourism opportunities.

Ambassador Jacob highlighted the importance of the initiative, stating, “The program showcases the significance of every state in India, helping increase the value of their products, culture, and tourism. Through initiatives like these, we aim to promote and preserve the rich heritage of each region.”

Enthusiasm

K. N. Singh, a senior member of the Punjabi community in Bahrain, expressed his enthusiasm for the event, saying, “This is a great opportunity to learn about Punjab’s culture, not just for the Indian community, but also for Bahrainis. It fosters greater understanding and appreciation for the rich traditions of Punjab.”

The event attracted a diverse audience, including members of the Indian diaspora, cultural enthusiasts, and Bahrainis eager to learn more about Punjab’s vibrant traditions and offerings.

The embassy continues to promote such initiatives, strengthening the cultural ties between India and Bahrain.