Modern Art Studio inaugurates new Rolex boutique in Marassi Galleria Mall
TDT | Manama
The Daily Tribune – www.newsofbahrain.com
Email: mail@newsobahrain.com
Modern Art Studio inaugurates a new Rolex Boutique in Marassi Al Bahrain. H.H Sheikh Mohamed bin Salman bin Hamad Al Khalifa officially opened the new Rolex boutique in the Marassi Galleria Mall.
Modern Art Studio was founded by Naji Murad in 1934 and today the business continues to flourish under the guidance of his sons Richard and David Murad. “Having represented Rolex in Bahrain for more than 85 years, we are proud to expand the brand’s presence in Bahrain, upholding the highest standards of quality and service” said David Murad of Modern Art Studio.
The point of sale inaugurated today is part of a worldwide network of refined boutiques, brand ambassadors that truly reflect the Rolex identity. Stepping inside is to experience an immersion in the Rolex universe and its multiple treasures.
The boutique showcases the timeless perfection of Rolex watches. Spanning over 230 square metre, it features a sophisticated and elegant interior, including a beautifully designed, light and spacious VIP room, and is ideally located on Level 1 of the newly developed, architecturally captivating Marassi Galleria Mall, surrounded by exclusive designers and luxury brands. Designed and laid out in close collaboration with Rolex architects, this new point of sale is stamped with the brand’s values of excellence. Visitors will find a welcoming place to freely discover the collection of new Rolex watches and discuss their choice of model in an elegant, tranquil setting.
Contemporary in style, with pleasing illumination, the new store is distinctive for its harmonious and stylish interior architecture. The structural and decorative features perfectly complement one another, creating a comfortable space and an atmosphere infused with the brand’s codes. Perfectly executed interior fittings, furnishings and decoration also reflect Rolex’s perpetual demand for the highest level of quality in all aspects of its endeavors.
A number of correlations can be seen between the aesthetics of Rolex watches and the design features in the new boutique:
The bezel fluting on some watches in the Classic collection has inspired the motif on the walls of the magnificent façade, which is over 12 metre in height. The domed Cyclops lens is reflected in the shape of the lamps that hang over the luxury watch bar, which were specially designed by Rolex.
Materials have been selected with the utmost care and attention to detail. Woodwork is in walnut, while metal framing on the showcases is crafted from bronzed brass. The seating is covered in green velvet. Leather is the material of choice for wall panels and sales tables. Smooth natural stone can be seen on the floor and the walls.
In the same way as a Rolex watch, the hallmark of master artisans is apparent in every facet of this new creation. The remarkable talents of the best among them grace the decor, furniture and aesthetic features around this new point of sale. Designed and crafted by the brand, a three-dimensional backdrop sheathed in leather creates a striking stage for the watches in showcases, introducing them to visitors in all their beauty. To enhance the experience, special areas have been created for customers to enjoy an informal moment talking and learning more about their chosen watch.
This new boutique is entirely dedicated to Rolex and perfectly embodies the culture of excellence that defines the brand. It provides an exclusive opportunity to discover the spirit of Rolex and promises that those who pass through the door will leave with lasting memories of a rare and precious moment.
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