Chinese entrepreneurs high on optimism

Chinese businessmen stressed that with the right type of marketing, Dragon City can be a tremendous success by attracting visitors from all over the region and the world. 

Dragon City includes more than 360 wholesale and retail stores. The Mall design is influenced by Chinese architectural and cultural aspects. Chinese entrepreneurs at Dragon City are optimistic about the success of the project but warned that hard work will be needed to make it a global success. 

Chinese businessman Xue Hui, who manages a company that has six shops in Dragon City selling kitchenware, said that marketing efforts were vital for its success. “The concept is good, but it really depends on how they manage it. This may need a lot of advertising and good publicity as well,” he observed.

Sharing a similar view, Frank Sun said, “We don’t know what kind of future this will have, but we hope that this gets better and better. Many shops here are yet to open so we hope that when all the shops open this place can become much better.” 

“We already have business in Qatar and Saudi Arabia. So we are excited to bring our business to Bahrain, where one can meet very good people. I hope that we will have a good future here. I believe that Dragon City will be a success here,” said Kristen Yu.

Dragon City Bahrain (DCB) is a large-scale commodities distribution centre encapsulating wholesale with retails of Chinese products, integrated with China-style architect, being a key tourist attraction and leisure entertainment functions. 

It is a unique concept and business model that has been successfully running and proven in Dragon Mart Dubai. Dragon City Bahrain comprises of four parts: Market of 50,000 SQM, Warehouse of 5000 SQM, Leisure and Restaurants Street of 6,000 SQM and 300 Apartments for the tenants who are doing business in DCB.

The DCB will have a combination of tenants comprising of Chinese manufacturers and traders as well as traders from Bahrain. The tenants will be invited to set-up shops and showrooms, and supplying quality products at attractive prices to the local community, traders both in Bahrain and in the neighbouring region.

The DCB is one of the pioneer components of the Diyar Al-Muharraq Master Development, which is a multi-billion dollar mixed-use mega project, developed entirely on a man-made island spread over 12 million SQMs of land, making it one of the largest developments in the GCC region. It consists of residential, commercial, hospitality, health, leisure, educational and retail components for both high net-worth market as well as the affordable segment.

DCB is situated on the main highway within the outer borders of the Diyar Al-Muharraq, proximity to Bahrain’s International Airport, state-of-the-art Khalifa Bin Salman Port, Capital Manama. Bahrain’s financial district and accessibility to main highways make the DCB very convenient to be reached.