New Ford Ranger pickup unveiled

The new 2016 Ford Ranger is set to establish new benchmarks in the light commercial vehicle segment with an uncompromised blend of robust capability, craftsmanship and advanced technology. The refreshed version of the compact pickup is now available at Almoayyed Motors, Ford’s importer-dealer in Bahrain.

“The new Ford Ranger brings a new level of comfort and refinement to its segment without compromising on the rugged capability that our customers demand and have come to appreciate from the current model,” said Sandeep Mathur, General Manager, Almoayyed Motors. “It represents a smarter kind of tough, and will help our customers to achieve more in every type of application.”

“The current Ranger is one of the toughest, most capable pickups out there, and this is reflected in the exceptional sales of the Ranger to date,” said Thierry Sabbagh, Managing Director at Ford Middle East.

“Thanks to our proud truck heritage and global expertise in the utility segment, we’ve made what was great even better, with a bold new look, improved efficiency and a new level of refinement.”

The new Ranger continues to be produced at Ford’s Silverton Assembly Plant in Pretoriaand exported to 148 markets in the Middle East, Africa and Europe. The DuratorqTDCi engines are manufactured at the Struandale Engine Plant in Port Elizabeth.

Tough and modern design

The changes to the new Ranger begin with an updated exterior design. A bold, more modern look lends new Ranger a powerful presence on the road, and immediately conveys a sense of capability.

A more muscular hood flows into a strong new trapezoidal grille, which connects seamlessly with the chiselled projector headlamps, accentuating the new Ranger’s width and strong stance.

“When you look at how our customers use their vehicles, it’s important that a Ranger looks and functions as a tough, dependable tool,” commented Sandeep Mathur.

“Ford’s design team saw an opportunity to give the design extra tension, and to emphasise ‘Built Ford Tough’ design elements like the outboard nostrils – all while maintaining the Ranger’s excellent aerodynamic characteristics,” he added.

The updated exterior has been combined with a stylish new interior that creates an even more comfortable, contemporary and car-like environment for the driver and passengers. Behind the steering wheel, a new dual-TFT instrument cluster provides drivers with information about the vehicle, as well as entertainment and cell phone features at a glance.

The new Ford Ranger remains one of the most capable pick-ups in its class. With an exceptional 800mm water wading depth, and with 230mm of ground clearance, it is designed and engineered to handle the most extreme terrains with ease.

A robust electronically controlled transfer case allows drivers in 4x4 models to shift on the fly from 4x2 to 4x4 high via a knob on the centre console.