BIA kicks off insurance awareness campaign 

Manama : The Bahrain Insurance Association (BIA) has kicked off its annual Insurance Awareness Campaign, under the patronage of the Central Bank of Bahrain (CBB). 

This year the campaign focuses on raising public awareness and shedding light on the significant role insurance plays in safeguarding peoples’ lives. The initiative was announced at a press conference held at the CBB headquarters. 

The BIA said it has developed an extensive calendar of creative events targeting different segments of society; from story book creations for the entire family to enjoy, to social media activations, direct media engagement, school visits, below-the-line activities, tie-ups with coffee shops, and social gatherings for women over tea.

Abdull Rahman M. Al Baker, Executive Director, Financial Institution Supervision at the CBB, stated: “Insurance is a key growth driver for Bahrain and has tremendous potential to further fuel economic activity in this sector, contributing to the country’s long-term progress on economic growth level. We are confident this new approach of year-long activities will serve to further enhance Insurance awareness and change perceptions positively”.

During the press conference, Yahya Nooruddin, BIA Chairman of Board of Directors, explained that: “Insurance is here to protect people and this is the main purpose of the BIA Awareness Campaign; traditionally, in many households insurance is an after-thought. What we are aiming to achieve is to make it a priority through education and by spreading awareness across all age groups, from young to old, through engagement. Insurance should be an extension of peoples’ lives especially seeing the positive contributions in annual claim pay-outs, social responsibility programmes such as the Hit and Run fund as well as through sponsorships and donations to charities, societies and causes”. 

The ‘Hit and Run’ fund is set up by the BIA in 2015. One per cent of premiums is committed by insurance companies in Bahrain on an annual basis to the fund that compensates the victims of hit-and-run accidents and other motor-related cases.