Hyundai appoints new head for Africa & MidEast

Manama  : Hyundai has announced the appointment of Mike Song as its new Head of Africa and Middle East Region, effective May second week. 

Based in the Dubai Regional Headquarters, Song will oversee operations throughout the MENA region, as well as Sub-Saharan Africa, and the Canary Islands.

Born in Korea in 1968, Song Joined Hyundai in 1993 after graduating from Seoul National University. He was Executive Coordinator for Sales and Marketing in Canada from 2000 to 2005; worked within the Corporate Planning Division at Hyundai Global Headquarters from 2005 to 2009; and was Sales Coordinator for Hyundai Motor America from 2010 to 2014. Most recently, he has filled the role of Head of Asia-Pacific, Africa and Middle East Group, based in Korea.

He joins the Africa and Middle East Regional Headquarters during an important period for the carmaker, with 2016 expected to include the launch of two significant new product lines: the introduction of Genesis as a stand-alone luxury brand, and the release of the IONIQ eco-friendly model. This will be the first car to be offered with a choice of the three most popular alternative-fuel drivetrains, including full-hybrid, plug-in hybrid, and full-electric.