UAE Exchange has 1m Facebook fans

Dubai : UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand, recently crossed One Million fans on its official Facebook page, making it the first ever exchange house globally to do so. Under the #FirstTo1Million campaign, the brand marks this achievement worldwide by reaching out to its followers, both online and offline, with celebratory messages and activities. 

“For us, this is a significant milestone in our digital journey. The growing global follower base on our Facebook page shows how invested we are with engagement, customer-centricity and outreach in our online community through social media channels. As a brand that consistently builds on customer trust, it is very important for us to continuously interact with our customers, understand their needs and respond to their requests,” said Gopakumar Bhargavan, Chief Marketing Officer, UAE Exchange. 

UAE Exchange joined Facebook in July 2011 and has since built a loyal following. Between January 1 and April 30 alone, the brand had a reach of over 31 million. Through its innovative and interactive online activities, more than 1500 social fans have been rewarded with attractive gifts like hi-tech gadgets, movie premier experiences and special offers. 

The increased engagement and the prompt response rate of the brand have also benefited its Facebook visitors when it comes to queries, concerns and requests for information. 

Internal research shows that the brand equity of UAE Exchange on social media motivates fans to recommend the brand to others. It further shows that individuals engage positively with the brand, which in turn drives community engagement and business development.  

“Our belief in social outreach and in being responsive to our communities have led us to become the first remittance brand to win the prestigious Dubai Quality Gold Award very recently. And now we have another first, this time in the social media space,” added Gopakumar. 

UAE Exchange Facebook page has received the Pan Arab Excellence Award, for creativity, in the Banks and Financial Institutions category in the MENA region; and was also recognised for the ‘Best Response Time’ on Twitter. 

The brand has been the subject of case studies by DigitalVidya, India’s largest social media community, and Social Samosa, a major social media content portal. UAE Exchange is active on other social media platforms like Blogs, YouTube, Instagram and Google+.