Bank ABC wins prestigious int’l honour for branding

Manama : Bank ABC, which successfully concluded a comprehensive rebranding exercise in 2015, won a prestigious accolade at the international Transform Awards MENA 2016, held in Dubai earlier this month.

The bank won the Silver prize for “Best Visual Identity” from the financial services sector category. The awards were organised by the UK-based Transform Magazine, which is dedicated to the global rebranding and brand development industry.

The awards recognise excellence in brand development, brand advancement and visual identity rebranding based on a number of criteria such as content, strategy, execution, type and business sector. The awards also celebrate the most innovative, creative and successful brand work across the world, including the MENA region.   

This year, 68 brands were shortlisted in various categories, marking a record number of submissions in these awards.

Transform Magazine stated that the winners of the Transform Awards MENA 2016 set the standard for rebranding and brand development on both a regional and international scale.

“I am delighted with this award, which acknowledges our successful rebranding that was conducted last year to reflect our refined business strategy, new vision and mission, and our new promise to customers, a team committed to your success. The award is also a testimony of the uniqueness of our new, reinvigorated corporate identity,” said Sael Al Waary, Executive Vice President and Group Chief Operating Officer of Bank ABC.

 “It is also wonderful for Bank ABC to get recognition beyond its core business activities. Our rebranding project has not only successfully invigorated the look and feel of the Bank’s visual perception, but has also impressed many experts in the branding world,” added Al Waary.