Most MENA travellers are rich, organised men

Manama : Travellers to the Middle East and North Africa (MENA) region are predominantly male, affluent, organised and loyal, according to a report.  

The research by travel data platform ADARA, which used insight into millions of travel actions every day, shows that travellers to the MENA region are 78 per cent male, compared to 67pc globally, and are more likely to be elite travellers, with 38pc having travelled First or Business class in the last three months. 

They also spend a high rate on hotel rooms at US$230 per night. Those travelling from the US typically spend more with an average of US$250 per night, showing that they seek more luxurious hotels when visiting.

Travellers to the MENA region also tend to plan further in advance than the average global travellers, with an average traveller booking their flight 38 days ahead of travel compared to 26 days on average. For families this trend is even more pronounced, with searches starting two weeks ahead of booking and tickets being purchased almost 80 days ahead of travel.

They are also loyal to brands, with 65pc being part of at least one hotel chain loyalty scheme. Those visiting the region are a diverse group, arriving from a mix of originating countries. They tend to explore other options in the Middle East, Europe and Asia while planning their trips. India, the UK and the US are ranked amongst the most popular originating destinations, says the report.