Atbahrain appoints ‘Gen Y’ digital team

Manama : Atbahrain B.S.C.(c), a leading destination management company tasked with developing Bahrain as a travel and tourism hub, announced that it has hired a digital marketing team for technological assistance to attract visitors to Bahrain.

The dynamic team comprises three graduates (2016 batch) from Bahrain Polytechnic: Haya Al Mahmeed, Eyad Al Ansari, and Isa Al Khaja. 

The digital specialists recently started working with Atbahrain on a full-time basis to implement an innovative digital marketing strategy that is designed to showcase Bahrain’s diverse and rich offerings as a travel and tourism destination.

Atbahrain CEO Benjo Vanlaarhoven said, “We are very pleased to welcome our new digital marketing team. Atbahrain is a fresh, innovative company that seeks to promote Bahrain by Bahrainis, and the appointment of our all-Bahraini team of digital marketing specialists is in synergy with that mission.” 

“Today, a new generation of global travellers use a myriad of channels to explore destinations, and our new ‘Gen Y’ digital team, who have their fingers on the Millenial pulse, will use those channels to promote Bahrain,” he added.

The appointment was also in commitment to support the Kingdom’s youth and create jobs for Bahrainis. 

Working towards this objective, the company is set to join hands with Tamkeen early in 2017 in order to bridge the gap between education and the workforce, and empower Bahrain graduates with the skills they need to succeed in today’s fast-paced business environment.    

Eyad Al Ansari, one of the students, said: “Atbahrain has provided me with a fantastic opportunity to put everything I have learnt throughout my studies into practice. Digital is the future, and I am excited to work with Atbahrain as part of the digital marketing team, and to promote my great country’s proposition locally, regionally and internationally.”

Atbahrain, a wholly owned subsidiary of Bahrain Mumtalakat Holding Company (“Mumtalakat”), shapes strategic partnerships locally and internationally in order to identify and attract major events, and increase
the number of visitors to Bahrain.