Spending on online advertisements rise in Bahrain

Manama : Spending on online advertisements in the Kingdom will increase significantly next year, according to a study. 

A new research by Orient Planet Research predicts that GCC region’s online ad spending will increase by 20 per cent in 2017. 

This will mean that the region’s growth will be faster than the world average. According to the report, Internet users in the Arab world will reach 197 million by 2017.

“Organisations are slowly realising the importance of cultivating their online presence, which is no longer a luxury, but a necessity in today’s increasingly more technological society,” said Abdul Kader Al Kamli, research consultant at Orient Planet Research.

“The shift towards a more knowledge-based society has also driven growth in the market, and the rise of innovative programmes has shown organisations how their company can greatly benefit from using online advertising to promote their products and services,” he said. 

“This is largely a result of the increased Internet penetration in the Arab World, with recent studies noting that the number of users in the Arab region is expected to increase about 197 million by 2017,” he added.