Merida title sponsor Bahrain Cycling team

World-renowned bicycle brand Merida has joined forces with Bahrain cycling team as its title sponsor and equipment supplier. 

The team will be known as Bahrain Merida Pro Cycling team, announced Representative of His Majesty the King for Charity Works and Youth Affairs, Chairman of the Supreme Council for Youth and Sports, President of Bahrain Olympic Committee, HH Shaikh Nasser bin Hamad Al Khalifa. 

“This sponsorship enables our cyclists to shine on all fronts thanks to the unique facilities offered. We are confident that this partnership will help Bahrain’s cyclists to conquer podiums,” said Shaikh
Nasser.

Merida is one of the biggest bicycle manufacturers in the world and the companies Senior Vice President William Jeng explained: “We are delighted about this new chapter in our road racing history. As a global manufacturer of bicycles we are looking forward to develop these new and exciting markets and are eager to support the ambitions of Bahrain to bring the healthy sport of cycling to its people.”

“We at MERIDA have a long and proud tradition designing innovative products. Sporting success has also been our focus for decades. Therefore it is a special pleasure for us to foster this tradition as part of the Bahrain Cycling Team at the highest level of professional cycling,” he added. 

As title sponsor the Taiwanese brand will supply bikes, including the Reacto aero bike and Scultura climbing bike to the Bahrain
team.

Brent Copeland, General Manger of the team said, “The expertise offered to Bahrain’s Cycling team by a distinguished brand like MERIDA will contribute significantly to the team in becoming a globally recognised team.” (With inputs from cycling news)