Hyundai’s project IONIQ to drive future of innovation

Manama : Hyundai Motor Company announced it has set out the structure, focus and first ideas of its newly established Project IONIQ Lab in Korea, exploring future mobility solutions through innovation, research and academic projects.

The Lab will explore four key areas: freedom to use mobility whenever and wherever; freedom to connect to everyday life while on the move; freedom from accidents and inconveniences; and freedom from environmental pollution and energy exhaustion.

Wonhong Cho, Executive Vice President of Hyundai Motor Company said: “We are happy to announce the opening of the ‘Project IONIQ Lab’, which extends our efforts to understand future mobility and influence the concept of ‘freedom in mobility’.”

The project will be led by Dr. Soon Jong Lee, Professor of Seoul National University and Head of Korea Future Design & Research Institute, who will be supported by 10 researchers and 10 consultant experts. 

Mike Song, Head of Operations for Hyundai Africa and Middle East Region, said: “With Project IONIQ, we are not only thinking about what is possible now, but also understanding what is quickly becoming possible and how to incorporate that into future generations of Hyundai cars.”