*** APEC expands GCC operations | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

APEC expands GCC operations

ManamaArabian Power Electronics Company (APEC), a leading global power electronics manufacturer fully owned by Eram Group, announced its regional expansion plans for the UAE and other GCC countries.

The company appointed its agency Eram Tradings to distribute and sell APEC’s products such as its Uninterruptible Power Supply (UPS) Systems, Battery Chargers, Inverters, Frequency Converters and Solar Power Systems in the UAE.

“In 2013, APEC opened a world-class manufacturing facility in Al Khobar, Saudi Arabia, which was the first and only one of its kind in the GCC region to manufacture custom-made Industrial Power Electronics equipment to cater the requirement of the region. Over the last three years, our business has grown and we now have customers across all the GCC countries,” said Jacob Thomas, Business Unit Head, APEC. 

“As part of our company’s strategic roadmap, we felt the need to have on-the-ground resources to support our growing customer base and by appointing reputed partners in different countries, we could ensure that we not only offer the best quality products but also the best customer service and support. For the UAE market, we appointed Eram Trading, subsidiary of Eram Group, as our agent as they have the market knowledge, expertise and reach to grow our business in the country,” he added. 

APEC provides comprehensive engineering solutions to secure critical processes with clean and reliable power supply systems. Since its launch, the company’s strategy has been to develop environmental-friendly products and contribute socio-economically to the society, which has been the vision of its founder - Dr. Siddeek Ahmed, Chairman & Managing Director of Eram Group. With a mission to secure critical processes with highly reliable and highly efficient power solutions, APEC has been manufacturing products that can last and withstand the unique environmental conditions of the region. 

“Eram Group’s focus has been on building the company’s capability in technology based products and services. We believe that the GCC region requires a lot of emphasis on technology innovation and R & D and through our subsidiaries like APEC, we are trying to contribute on our part,” said Mohamed Al Shallali, Chief Technical Advisor of Eram Group.