BIPEX returns
Manama : The Bahrain International Property Exhibition announced the launch of its 10th edition in Downtown Rotana, Manama yesterday.
The three-day event will be held from October 26th to 28th, 2017 at the Bahrain International Exhibition & Convention Centre in Manama, under the patronage of Shaikh Khalid bin Abdulla Al Khalifa, Deputy Prime Minister of Bahrain.
Bipex 2017 returns to underscore the critical role of the Kingdom’s economic diversification by highlighting its major achievements in infrastructure, real estate, leisure projects and the pipeline of competitively valued and attractive offerings.
This year’s edition will strive to shed light on development in the Kingdom and promoting new investment opportunities that are available.
Mohammed Khalil Alsayed, Chairman of the Organising Committee for BIPEX said: “Bipex will be stronger and better this year in terms of adding larger local exhibitors and showcasing newly launched projects of regional and international players.”
The 2016 edition attracted more than 8,000 unique visitors, 24 per cent of which were from outside Bahrain including significant B2B traffic. Over 3 days, and a total of 40 exhibitors showcased real estate assets worth US$20 billion.
Also speaking at the Conference, Masoud Al Hermi, President of the Bahrain Society of Engineers added; “Building on 2016 we aim to assemble Bahrain’s largest gathering of Real Estate projects and to provide them the opportunity to engage with investors, buyers, financiers and the public from across the region to showcase their own success
stories.”
At the press conference, Bipex announced that it has laid plans for an innovative marketing and public relations campaign for its 2017 exhibition valued at approx. One millions US dollars.
The campaign includes traditional print and outdoor advertising, but also leverages social media platforms, web-based ads and for the first time uses TV advertising. Bipex announced a partnership with OSN (Orbit-Showtime Network) for its 2017 exhibition that will target real-estate investors and purchasers across the GCC and the region.
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