Brave CF announces huge broadcast deal in Africa

Manama : Brave Combat Federation has announced the landmark three-tier partnership for broadcast in Africa. 

The announcement marks for the first time a sports media company established in the Middle East is partnering to have broadcast access to Africa in such a magnitude. 

The latest partnership will enable the Bahrain based sports media property established by HH Shaikh Khalid bin Hamad Al Khalifa to expand operations dynamically across the African continent. 

As per the announcement, StarSat is the official broadcast partner for the Mixed Martial Arts promotion in Africa, while Vodacom will tie-up with Brave Combat Federation as the Digital Media Partner. 

With this partnership, Brave Combat Federation will be broadcasted across 53 nations in the African continent to a minimum of 48 million households. 

Meanwhile, the digital reach will cover an approximate 41 million users by the end of 2018.

“We are proud to tie up with Scuffle Media in making the next stage in broadcasting across Africa a reality. When it comes to sports media, the potential of this continent is never utilised to the fullest. Being a truly global Mixed Martial Arts promotion, we value and understand how important is the potential and future of this wonderful, rich and diverse continent. The partnership with Scuffle Media is the first and crucial step towards materialising the vision that drives this organisation forward,” said Mohammed Shahid, President of Brave Combat Federation.

Brave Combat Federation has a current reach to 833 million households across 84 nations.  The organisation has established among top mixed martial arts promotions in the world under the vision of HH Shaikh Khalid bin Hamad Al Khalifa. 

The latest development came as the promotion is set for the first event for the event in the Hashemite Kingdom of Jordan which is also aimed to bring Bahrain and Jordan closer in the developing sports sector. 

The initiative was highly appreciated as the massive event will be featuring 24 athletes representing 24 athletes in the kingdom of Jordan.