SICO unveils new identity

Manama : SICO BSC (c) announced the rollout of its new name and brand identity. Formerly, Securities & Investment Company, the Bank will now be officially known by its more recognised name, SICO. 

“With a successful track record spanning more than two decades as one of the region’s premier financial institutions, the time has come to reinvent our corporate identity to reflect both our heritage and our new reality,” said SICO Chairman, Shaikh Abdullah bin Khalifa Al Khalifa. “The new corporate identity is a reflection of the progressive, forward-thinking organisation that we are.”

The rebranding marks a new chapter in SICO’s history and delves deeper into its core. It is the result of extensive research and collaboration between the Bank’s senior management and multiple external stakeholders who all worked together to find a visual identity that is not only aligned with SICO’s vision and values, but is also reflective of the Bank’s future ambitions. The rebranding includes SICO’s two wholly owned subsidiaries; SICO Funds Services Company in Bahrain and SICO Financial Brokerage in Abu Dhabi. 

“We are confident that SICO’s new corporate identity will amplify and broaden our appeal in the marketplace, which will support the Bank’s future growth and build long-term brand loyalty as we leap forward to the next phase of our story,” said SICO Chief Executive Officer, Najla Al Shirawi. “With a strong and unified brand identity, we are positioning the Bank to offer a wider client base a progressive suite of products and services that cater to their specific and evolving investment needs. Although we are changing the appearance and name, we are still at core the same client focused Bank our community have known for over 20 years.   

SICO’s new corporate identity will be showcased at the E-Pay Summit 2018 at the Ritz Carlton Bahrain on 27 March, which SICO is sponsoring.