BLC gets a new gm

Manama

The Board of Bahrain Livestock Company (BLC) has appointed Blair Brice as General Manager of the company.

Brice will be based in the BLC Manama Head Office, from where he will oversee the operations of BLC, including the feedlot, abattoir and sales team.

 Brice has come from Perth, Western Australia, and will be joined in Bahrain by his wife Julia, and young daughter, Anastatia.

He has been recognised as a profit-driven business executive with extensive experience in developing and implementing supply and value chains, and high-performing sales and marketing organisations, especially in the agricultural and international meat trading industries.

 He joins BLC at a time when a new policy on the meat subsidy is on the government’s agenda. He hopes, with support of the Board of Directors and Management, to ensure the continuity of supply of the various high quality meats BLC has been delivering to the consumers in Bahrain, since 2000.

 Prior to joining BLC, Brice worked for an international meat trading and livestock export company, where he was responsible for all facets and performance of a $40 million meat trading operation, providing products to 15 countries across four continents, delivering high quality beef, sheep, lamb and goat meat.

Before that, Brice worked for Meat and Livestock Australia for seven years in several roles, all of which had a common theme of industry and supply chain development, with a strong emphasis on Middle East markets.

 Growing up in Western Australia, extended family of Brice ran a number of large family farms, where any opportunity was taken to spend as much time learning and working with livestock. He has had involvement in the grains, Merion stud, wool, and broad acre farming industries for most of his life.

Blair has a degree in Agribusiness from Curtin University of Technology, and an MBA from the University of Western Australia.