A lineage of love and beauty

Swayta Sha is a true embodiment of the woman of today - bold, beautiful and ambitious. With a fire that was kindled in her from the very start, she has powered through life armed with diamonds and gold. Coming from a business family of jewellers to the Nizams of Hyderabad, Swayta grew up surrounded by the love for the art of jewellery making. The royal rulers owned the largest priceless jewellery collection in India and fostered the lineage of jewellers.

Her father has been in the business for almost 90 years; his works have been showcased and sold internationally – especially in the United States. And it was her father who inspired and imbibed in her the culture of jewellery in line with her ancestry. But Swayta wasn’t quick to call herself a professional jewellery maker; In fact, her first job title was that of a professional banker. Looking at her now, you would hardly identify those traits for Swaytas passion for beauty and creativity truly reflects in her aura. It was while working as a banker she found a husband in her boss and soon they were married.

Fifteen years ago, right after their marriage they relocated to Bahrain and a whole new road began paving itself for Swayta. It was here in Bahrain, an artistic call awakened her and from that very day, Swayta magnified her strengths and conviction towards what is called today the Swayta Sha brand. Today the brand is set to hit Saks Fifth Avenue, the American chain of luxury department stores that are spread out all across the globe.

Her pieces have always been designed for the woman of today. “The jewellery you wear plays a huge role in reflecting your personality; it is a part of your definition of yourself.” She believes that every woman should be able to look at herself in the mirror and be appreciative of what she sees and who she has become. When Swayta designs her pieces, she sees a woman who has transparency of thought, clarity and structure and the aesthetics of her pieces depict the strength of character and womanhood. Starting her own brand with this ideal in mind has been an exhilarating experience for Swayta.