‘Festival City’ launch announced

The Bahrain Tourism and Exhibitions Authority (BTEA) has announced the launch of Shop Bahrain’s main event the ‘Festival City’, which will take place on Thursday. Speaking at the press conference were representatives from the BTEA Yousif Al Khan, Director of Tourism Marketing and Promotion and Reem Tawfiqi, Head of Tourism Relations, Marketing and Tourism Promotion Directorate. Also present was Festival City partners Bahrain International Circuit, represented by Bader Nasser, Senior Manager - Sales at the Bahrain International Circuit (BIC).

The BTEA officials highlighted that Shop Bahrain has been successfully running for two weeks and has already hosted an array of events and activities which took place in participating shopping malls. The strategic partners were also thanked for their support of the largest edition of the shopping festival to date.

On his part, Yousif Al Khan extended his thanks to the BIC for hosting the ‘Festival City’ this year and stressed BTEA’s keenness to organise events that attract local and regional visitors throughout the year. He also added, “As part of its strategy, BTEA aims to make the tourism sector a major contributor to the national economy through hosting events all year round. The nationwide shopping festival ‘Shop Bahrain’ is an integral part of our strategy as it revitalises the tourism and retail sectors and supports the realisation of the Economic Vision 2030.”

The ‘Festival City’ will include a number of ongoing activities and family entertainment offerings suitable for all ages. Hosting carnival games and prizes, an outdoor market, live entertainment and outdoor cinema, the ‘Festival City’ is set to provide a fun atmosphere for all members of the family to enjoy.

Entry tickets for the ‘Festival City’ will be priced at only 2BD for ages of 4 and above, with those younger being able to enter for free. Entry tickets permit visitors to take part in up to four games in addition to enjoying the onstage performances and entertainment offerings while simultaneously joining the Loyalty System which enables them to enter the raffle draw and get the opportunity to win valuable prizes.