Bahrain to take part in IAA World Congress

The International Advertising Association (IAA) will host the 44th IAA World Congress in Kochi, India, from February 20-22 at the Grand Hyatt Lulu International Convention Centre Bolgatty.

Khamis Al Muqla, President of the IAA Bahrain Chapter and member of the World Council of the International Advertising Association, said that he is keen to see the members participating in this important World Congress. He urged the advertising and media sectors in the Kingdom to participate and be informed of the trends and developments in the global advertising industry. The theme of the Congress will be ‘Brand Dharma’ to bring to life the basic principles that a brand has to follow to connect with its customers and society at large.

The Congress is planned as the most significant event covering marketing, advertising, communications, media and related technology areas in the world. A stellar array of 35 speakers has been assembled, each one a global leader in their own rights. There are special rates for academics and students so that they learn from this great line-up of speakers. More than 2,000 delegates from nearly 25 countries are expected to participate in the event.

Some of the key speakers at the Congress will be Reliance Industries Ltd Chairman and Managing Director, Mukesh Ambani, Unilever CEO Paul Polman, Qualcomm CEO, Steven Mollenkopf, non-executive Chairman of Infosys and former Chairman of UIDAI, Nandan Nilekani, CEO of Investment Advisors, Rajeev Misra and Sri Sri Ravi Shankar. Bollywood legend Amitabh Bachan will also speak at the event.