Broadening tourism horizons

In line with its efforts to attract tourists from across the world to the Kingdom, the Bahrain Tourism and Exhibitions Authority (BTEA) officially inaugurated its latest representative office in Kuwait, which was announced during a press conference held at the Four Seasons Hotel, Kuwait.

Launching the office prior to the much-anticipated Formula 1 2018 Gulf Air Bahrain Grand Prix comes in line with the BTEA’s efforts to attract large tourist groups to the Kingdom of Bahrain. For the first time, the event will be will be held over a period of four days, featuring superstar DJ and record producer, Martin Garrix in addition to the world-renowned producer, songwriter, and DJ, Kygo.

“The BTEA strives to promote the Kingdom of Bahrain’s tourism, leisure and hospitality sectors; providing a fertile ground for foreign investment. Through the inauguration of our representative office in Kuwait, we aim to establish relationships with Kuwaiti tour operators and travel agencies in order to promote the Kingdom of Bahrain as a leading tourist destination that continuously hosts various events and festivals that are suitable for all age groups,” said the CEO of BTEA, Shaikh Khaled bin Humood Al Khalifa. “We will be working closely with BTEA’s representative office in Kuwait to increase the number of visitors to the Kingdom of Bahrain, further reaffirming its position as a tourism destination of choice with a number of new hotels, retail and leisure developments that are currently underway.

“We look forward to strengthening ties between Bahrain and Kuwait with an aim to increase the tourism influx which will contribute to the growth and development of the tourism sector and the overall national economy,” said the Director of Tourism Marketing and Promotions at BTEA, Yousef Al Khan. A meeting was also held between Kuwaiti tour operators and their Bahraini counterparts, including representatives from a number of leading hotels, to discuss opportunities for cooperation in order to achieve their joint tourism related goals.