New business model reaps success for Gulf Air

Gulf Air is really flying high, both in terms of its business model and Bahrainisation, according to the man at the helm of affairs. In an interaction with members of the media, Chief Executive Kresimir Kucko said Gulf Air carried a record 478,959 passengers last month. The ‘Year of Change’ initiative was a big success as the airlines witnessed a huge improvement in its passenger numbers, Mr Kucko pointed out.

“The boutique strategy, which was launched in January 2019 is starting to show results and the airline is extremely proud of these numbers. “With the growth of capacity and increased number of destinations, frequencies, and fleet, the February/March 2019 results show Gulf Air’s strategic expansion vision. With greater capacity and number of seats, it was challenging to hit the best seat load factors however the airline managed to achieve this goal.”

The airlines have also achieved its best February results in six years with the highest seat load factor for February since 2014, which stood at 75.7 percent. “The new strategy will not neglect any segment of passengers. Every segment is of great significance to us. However, there will be more focus on the premium sector.” Our customers are becoming more loyal and we see returning customers since the launch of our new fleet products the Boeing 787-9 Dreamliner and the Airbus 320neo, he said.

Mr. Kucko said that the $1.1 billion Airport Modernisation Programme will have a positive effect on implementing the airline’s strategies. “The airport modernization programme is of great importance to us. We would like the new terminal to become the fastest connecting airport in the region.”