BTEA concludes roadshow in the UK

The Bahrain Tourism and Exhibitions Authority (BTEA) concluded its roadshow held across the United Kingdom where the delegation met with representatives from various travel agencies and tour operators in the UK. They also held meetings and discussed the Kingdom’s distinctive tourism offering with an aim to attract large tourist groups.

The roadshow aimed to strengthen relations with travel and tourism offices in the UK, and introduce the Kingdom as a leading tourist destination by exhibiting the country’s unique tourist offerings to support the development of the local tourism sector, the BTEA said in a statement issued.

These efforts come in line with BTEA’s strategy which focuses on four pillars, namely: Awareness, Attraction, Access, and Accommodation, the statement added.  

“We have successfully concluded a roadshow in the UK in cooperation with our representative office, where we have been able to establish partnerships with a number of leading tourism companies in order to attract tourists to the Kingdom.

“We were also able to promote our new tourism developments and projects that will undoubtedly attract some of the world’s leading brands in hospitality, retail, and leisure,” said the Director of Marketing and Tourism Promotion at the BTEA, Yousef Mohamed Al Khan.