Telecom firm’s new logo ‘almost identical’ to US firm’s

Social media users have pointed out that the logo of a newly-relaunched telecom firm looks identical to that of a US tech company CTS.

Consumers had initially praised the company’s new sleek look and generous offers, but that was short-lived for “the Middle East’s most valuable brand”, according to Arab News.

One Twitter user, Ahmed Amin, tweeted a link to the CTS main website and said: “Is it luck or bad luck? … Same mirrored logo.”

An advertising expert, who did not wish to be named, was quoted by Arab News: “It’s just that the basic idea of the design, which is the deconstructed ‘T,’ is the same. The designer just changed the colour.

“Then again, I see a lot of rip-offs in our business from television ad ideas to design, and even ideas and plots of drama series and music notes.”

Speaking at a launch event, the company’s chief executive had said: “Our new brand identity marks a new journey in digital services we are embarking on to enrich the lives of our customers and employees.”

He stressed that the new brand was in line with the company’s progress in the digital transformation of payments, media, and entertainment, in order to keep up with the digital revolution and rapid changes in the communications and information technology sector.

Mark Daou, media studies lecturer at the American University of Beirut, was as well quoted by Arab News: “Although the treatment of the letter ‘T’ is similar, the variation of the font, colours, and use of a single colour on the boxes on top of the ‘T’ can be considered enough variation to avoid the accusation of theft.”