Malabar Gold & Diamonds pledges 2.5 million meals to the needy

 TDT | Manama 

Malabar Gold & Diamonds said it has initiated distribution of 15,000 food kits to stranded labourers and families affected by the crisis across GCC & Far East.

The unprecedented scenario brought about by Covid-19 has led to the redirection of CSR efforts usually undertaken by Malabar Gold & Diamonds during normal times towards distributing food kits to those affected by the crisis.

“It’s times like this that remind us that each one of us – individuals and companies have something to contribute and the importance of coming together as a community.

I sincerely urge other companies and individuals to lend a helping hand to the affected in their local communities,” said Shamlal Ahamed, MD – International Operations of Malabar Gold & Diamonds.

The food kits contain essential supplies, including staple, lentils, oil, and spices, for which the group has set aside an amount of AED 1.6 million. These food kits should help a family or group of individuals sustain for 30 days.

The entire activity is being spearheaded by the team members of Malabar Gold & Diamonds with the support of external organizations and associations to identify the needy in the local communities.

Those in real need of the food kits, across GCC and the Far East, are identified through respective embassies, regional associations, and likeminded organizations like KMCC, Red Crescent, Community Development Authority, etc. as well as through the reference by customers of Malabar Gold & Diamonds.