Tourism authority launches #WeWillMeet promotional campaign

TDT | Manama

Bahrain Tourism and Exhibitions Authority (BTEA) is set to launch its brandnew campaign #WeWillMeet. This is part of its efforts to increase the number of tourists coming into the Kingdom with a special focus on Saudi Arabia after the coronavirus (COVID-19) crisis. The initiative, which will be spread over the span of a year, will be launched in three parts.

It will kick off with the “Inspirational” phase, connecting with followers digitally through interactive posts and live sessions. It will then move on to the “Encouragement” phase which will focus on the promotion of the island’s activities; and then ends with the “Transformation” phase, which involves face-toface interaction with visitors once events are safe to be hosted once again.

The campaign, which will be launched from the BTEA’s Instagram account @Bahrain.Ours. Yours.ar, will focus on promoting the Kingdom’s unique attractions and experiences that promise to leave visitors with unforgettable memories that Bahrain is known for digitally, through posting live interactive sessions to introduce followers to what Bahrain has to offer.

In addition to engaging with stakeholders across multiple sectors during these challenging times, the campaign also aims to reenergise the local tourism sector along with tourism-related industries, further developing this vibrant sector and increasing its contribution to the national economy.

“We wanted to launch a proactive campaign to increase the number of visitors coming into the Kingdom from all around the world and specifically target those in Saudi Arabia, which shapes a significant part of the total inbound tourism coming into Bahrain each year,” said BTEA CEO Nader Al Moayyed.

“Once the situation allows, we expect to attract more visitors as Bahrain has always been considered an ideal and convenient weekend getaway for Saudis, due to its close proximity to a multitude of attractions and experiences we have to offer. “We opted for an end-to-end digital campaign, to not only target the masses that have shifted online as a result of the epidemic, but also to directly tap into a new segment and appeal to the millennials and Generation Zs that are online.”

BTEA continues to focus on promoting Bahrain as a unique destination for tourists and to develop projects in line with its long-term tourism strategy under the umbrella of “Ours.Yours”, alongside promoting the Kingdom’s unique tourism products and experiences. It focuses on driving in family tourism to increase the sector’s contribution to the national economy, in line with the Kingdom’s 2030 Economic Vision.