Premium auto brand EXEED to roll into Bahrain

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Premium auto brand EXEED is likely to roll into Bahrain, with the company reportedly in talks with leading automobile groups for distributorship here.

Up to now, EXEED is launched successfully in China and Russia.

Bahrain entry is part of the brand’s continuing global expansion strategy, especially focusing the Middle East, South America and other regions.

Reports also say that customers in Saudi Arabia, Kuwait, Qatar and other markets will soon enjoy luxury travel experiences of EXEED.

EXEED shares the same strain as European products with an international team covering design, research and development, and manufacturing.

The company have several senior executives from internationally renowned automakers such as BMW and Jaguar Land Rover at the heart.

In the team, the representatives mainly include Europe’s top engineers Gert Volker Hildebrand, Klaus Schmidt and Kevin Rice.

Klaus Schmidt worked at BMW for 25 years, where he led the development of M series chassis for BMW’s high-performance cars.

Hildebrand served as the design director of BMW MINI, responsible for the design of classic BMW MINI models such as Mini Countryman and Mini Coupe.

Former BMW designer Kevin Rice, a world-known design master, has led the exterior design of EXEED’s first model TXL.

With rich experience in working for internationally renowned brands, he was involved in design at BMW and other brands and led the appearance design of the first generation of BMW 3 series (F30), the first generation of BMW 4 series (F32), and BMW 3 Series Gran Turismo (F34).

Peter Matkin, currently the executive director of Research and Development at EXEED, is the former chief engineer of Jaguar Land Rover Group’s vehicle project, where he was responsible for the development of the Land Rover Range Rover, Land Rover Sport, Discovery Aurora, Jaguar XJ, Jaguar XK, Jaguar XF, and other products.