Indian Ambassador hails Mirchi for commencing operations in Bahrain

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Mirchi, India’s No.1 city-centric music and entertainment company, announced the relaunch of its radio platform – Mirchi 104.2 FM in Bahrain on 9 May through a 100% subsidiary – Mirchi Bahrain WLL.

In line with its aim to cater to the Hindi music and entertainment demand of the Indian and South Asian diaspora across the globe, the company further expanded its presence in the Middle East with stations launched in UAE, Qatar and Bahrain.

Offering customised and unequalled content to its discerning audience by bringing Hindi music from India, Bollywood’s latest gossip, news updates and its exponentially growing digital and brand solutions businesses, Mirchi’s launch provides for an ideal outlet for Indian and well local brands to reach a specific target audience in Bahrain.

India Ambassador to Bahrain Piyush Srivastava welcomes back the only Bollywood radio station to Bahrain and says, “Let me, first of all, congratulate Radio Mirchi for re-launching its operations in Bahrain.

I am sure that this would be a good addition to Bahrain’s media fraternity, and the listeners including the Indian community in Bahrain would enjoy and benefit from the channel’s diverse programmes.

I wish Radio Mirchi Bahrain all success for its operations in Bahrain.”

At the onset of the launch, Ajay Pillai, Station Head, Mirchi Bahrain, shares, “With Indians and South Asians comprising more than 30% of the total population, Bahrain was always an extremely important and strategic market for Mirchi.” Ajay thanked the Kingdom’s royal leadership for the support given to the station.