Bahrain keen to attract more Russian tourists

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

The Bahrain Tourism and Exhibitions Authority (BTEA) participated in the Moscow City Virtual Exhibition for the Gulf Cooperation Council (GCC) countries as part of its strategy to promote the Kingdom as an ideal tourist destination in the region.

Part of BTEA’s objectives is also to head towards the world’s most exporting markets for tourists, including the Russian market.

The Kingdom’s delegation was headed by Fatima Al Serafy, BTEA Executive Vice President. Al Serafy gave a presentation to the participants, including travel and tourism companies and operators in the Russian tourism sector; about the outstanding potential of the tourism sector in Bahrain; the most prominent destinations and attractions in the Kingdom; as well as the innovative and diverse tourism programmes offered by BTEA to visitors to the Kingdom.

She affirmed the keenness of BTEA to strengthen relations between Bahrain and Russia at all levels particularly in the field of tourism and to work on various initiatives that would increase exchange tourism between the two sides.

The Russian side made a presentation on the tourism potential of the city of Moscow, as part of the promotional campaign organised by the Tourism Committee and the Department of Foreign Economic and International Relations in the Russian capital.

BTEA delegation included Marketing and Promotion Director Maryam Turani, consultant Dr Ali Foulath and tourism relations specialist Iyad Al Ansari.

They held virtual meetings with travel, tourism and hospitality companies based in Moscow to discuss potential partnerships to further strengthen tourism relations between the two countries.

BTEA called on travel agencies and hotels based in Bahrain to register for this virtual promotional campaign, which provides them with a platform to communicate with their counterparts in Moscow, create partnerships that contribute to the development of their business, and increase its competitiveness on the tourism sector of both countries.