86% of consumers in Bahrain switch to e-commerce

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

About 86% of consumers in Bahrain have switched to the world of e-commerce since the start of the coronavirus (COVID-19) pandemic, and they want to continue to buy everything online.

This was confirmed by Sitecore, the leading global company in the field of digital experience management software. Since the start of the pandemic, 86% of IT decision-makers in Bahrain say their consumers are willing to leave the online store and go for another alternative if they can’t find what they want in a few clicks.

About 87% of respondents agreed that consumers have less patience with websites that are slow or not working properly. Said Mohamed Kuhtani, Vice President for the Middle East and Africa Sitecore, said that turning 86% of consumers digitally to the world of e-commerce in Bahrain shows that the Kingdom is witnessing fast turnaround from traditional stores to e-commerce and hybrid models.

“Young consumers are quickly shifting their significant purchasing power to the internet, which means there is still pressure on retailers to be able to give shoppers a rich and joyful shopping experience,” he added. Brands in Bahrain are taking a variety of measures to improve the shopping experience.

A majority of 85% of brands ranked apps or websites that work well on mobile devices in their top three options for improving customer experience. Among the options was the ability to retrieve customers’ shopping history and preferences (58%).