Benefit embraces new brand identity ‘Pulse of Bahrain’

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Benefit, a leading regional player in electronic financial transactions and FinTech solutions, embraced a new brand visual identity after 24 years of its establishment.

The new identity, Benefit said, reflects its ongoing evolution and vision to shape the future of society through innovative digital solutions.

The launch was during a press conference yesterday morning at Benefit’s new headquarters.

The re-branding, BENEFIT said, marks a new beginning both inside the company and out; and is a testament to its core mission and role, which is to develop cutting-edge business and lifestyle solutions essential to everyday life.

“This marks an important milestone in our journey, and we want everyone to be part of our transformation,” said CE, Abdulwahed AlJanahi, during the launch.

“Our value proposition is to offer trusted and innovative solutions that make life easier, smarter and more efficient for business and consumers.

We wanted a brand that reflects this message within the Kingdom.

“Behind our new look, we are still the same company with our talented team, dedicated to providing the Bahraini society with solutions for their future and wellbeing.”

He added, “We would also like to express our appreciation and thanks to the Central Bank of Bahrain (CBB) for their ongoing support throughout the years and for being proactive enablers of our digital transformation journey.”