BTEA organises Bahrain's participation in ATM Exhibition

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

The Bahrain Tourism and Exhibitions Authority (BTEA) will participate in the Arabian Travel Market 2022 exhibition, which is the market-leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.

ATM 2022 will be a hybrid event, which will be held in person on 9-12 May and then will take place online a week after from 17-18 May. The focus will be on ‘The future of international travel and tourism.

BTEA is participating in this international exhibition with a special pavilion that includes the national carrier "Gulf Air," as well as 19 of Bahrain's leading tourism facilities, such as hotels, resorts, and tour operators, aiming to establish a distinguished presence among 111 countries participating in the event. The pavilion is expected to draw a big crowd of over 20,000 visitors, in addition to examining the potential for cooperation and partnership between Bahraini participants and almost 1,500 exhibitors.

Gulf Air's participation in the Bahraini pavilion seeks to reaffirm its leading position among regional and worldwide airlines by showcasing its services to exhibition visitors and participating companies, as well as its expansion plans and development strategies.

Fatima Al Sairafi, Deputy CEO of BTEA, stressed the significance of Bahrain's participation in the upcoming Arabian Travel Market, particularly to explore more opportunities for the Kingdom of Bahrain's tourism sector, to accelerate its recovery from the effects of the pandemic, and to increase its competitiveness, as well as to showcase Bahrain's tourism strategy 2022-2026. 

“The presence of such a significant number of Bahraini tourism facilities at the exhibition gives visitors from the region and other countries an idea of the integration and harmony of the diverse components of the Kingdom of Bahrain's tourism industry, such as airlines, reservation offices, tour operators, hotels, resorts, restaurants, and others facilities.” Al Sairafi said 

"We will explore during the exhibition the current developments in the tourism sector, including technology, transportation, sustainability, and international events, with tourism experts from across the world, and how to take the industry forward, investing all of this in the tourism sector's further recovery and growth." Added Al Sairafi. 

ATM 2022 will include many events and seminars that run across four days and feature a variety of speakers from the travel industry to help visitors gain better insight into the latest industry trends. This includes ATM Global Stage, Travel Tech, Influencer Speed Networking, ARIVAL @ATM Dubai Forum which features unmissable sessions covering digital, tech, distribution, and more for operators of tours, activities, attractions, and experiences. This is in addition to the Draper-Aladdin Startup Competition (DASC), which gathers innovative startups to compete for the Startup Hero title.