Zain Bahrain’s Z-waste initiative in full swing

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Zain Bahrain, a telecommunications industry innovator in Bahrain, continues its commitment to Environmental Responsibility by celebrating World Environment Day among its employees through its ongoing Z-waste initiative to the local community.

The event was aimed at raising awareness of conserving the environment and protecting the planet by collecting e-waste. In celebration of World Environment Day and as part of spreading awareness and tapping into changing behaviour and continuous awareness to have responsible citizens, Zain Bahrain has organised a call of action to collect electronic waste in its headquarter by placing a box for employees to dispose of their old electronic devices and equipment.

The Z-waste initiatives come under Zain’s biodiversity strategy, which is a crucial part of the overall environmental sustainability strategy. With the global climate change issue approach is evolving, Zain has revisited its sustainability strategy to introduce a progressive target that includes biodiversity towards environmentally and ethically responsible business decisions and increase awareness of biodiversity’s importance and value.

Zain Bahrain has collected nearly 20 tons of e-waste since the start of the initiative. It has designated a large drop box placed at Zain’s headquarters for employees to place any unwanted or expired electronic waste.

The e-waste drop box is collected daily by Crown Industries, the pioneer recycling operation in Bahrain, which will then export the items to different parts of the world to be recycled according to international standards. Environmental Responsibility is fundamental to how Zain Bahrain operates, and it is embedded in the company’s corporate culture.