Bahrain Tourism and Exhibitions Authority launches roadshow in China

TDT | Manama                                                        

The Daily Tribune – www.newsofbahrain.com

The Bahrain Tourism and Exhibitions Authority launched a promotional roadshow in the Chinese cities of Shanghai and Guangzhou involving prominent travel, tourism, aviation, and hotel sectors.  The roadshow aims to promote Bahrain as a prominent tourist destination in regional and global markets, enhancing the sector’s contribution to the gross domestic product, in line with the Kingdom of Bahrain’s tourism strategy for 2022–2026,.

BTEA CEO Dr Naser Qaedi said the roadshow aims to promote tourist sites in the Kingdom, attract East Asian visitors, and support the growth of the tourism sector.

It will highlight Bahrain’s status and competitiveness as an ideal tourist destination with advanced facilities and services that meet modern life requirements.  The roadshow also seeks to build partnerships and establish cooperation agreements. It revealed a growing interest from Chinese tourism entities to explore Bahraini tourism opportunities and products, indicating a positive image of Bahraini tourism among Chinese tourism sector leaders, Qaedi said.

This opens the way for the private sector to offer more programmes and attract new tourists to enjoy the Kingdom’s nature, diverse activities, and ancient cultural heritage, he added.

Boosting the economy

BTEA collaborated with the private sector to create distinctive tourism products that contribute to boosting the economy and increasing the number of visitors to the Kingdom.  Bahrain is aiming to increase foreign investment, double the number of tourists, develop the tourism and travel sector, and highlight its components on Gulf, regional, and global levels; based on the positive indicators achieved in the current year, Qaedi said.

In the BTEA’s two roadshow events in Shanghai and Guangzhou, Chinese travel agencies were invited to showcase the Kingdom’s tourism offers and packages, as well as Bahraini tourism products. Bahraini destination management companies and hotels met with Chinese travel agents and tour operators to discuss joint-tourism packages and specialised programmes to attract Chinese tourists and encourage their extended stay in the Kingdom.

The roadshow aimed to showcase Bahrain as a unique tourist destination, combining cultural heritage and urban development. It highlighted the country’s world-class luxury hotels, attractions, and archaeological sites.

Exhibition World Bahrain won the best new event and conference centre award for 2023. The centre hosts numerous events, exhibitions, and cultural activities, making it an ideal destination for Chinese tourists seeking unique experiences.