Ferrari to phase out in-car navigation systems in future models

TDT | Agencies  

The Daily Tribune – www.newsofbahrain.com

Ferrari has announced that it will no longer offer its own satellite navigation systems in upcoming models, opting instead to rely on the superior capabilities of smartphone navigation .

The Italian luxury carmaker stated that modern smart phones provide a much better user experience and are regularly updated, rendering in-car systems redundant.

Future Ferrari models, including the new Purosangue and 12Cilindri, will not include built-in navigation. Instead, owners will be encouraged to use their smartphones for this functionality.

Emanuele Carando, Ferrari's Head of Product Marketing, emphasized that smartphones offer the "most user-friendly" and frequently updated navigation systems.

He noted that since Ferrari owners do not drive their cars daily, it doesn't make sense to maintain a system that sees limited use. Carando pointed out that the vast majority of people worldwide already rely on their smartphones for navigation.

"We did this because we think the phone, and the fantastic mirroring of the phone, is the most user-friendly possibility, and [the] most updated system," Carando explained.

"Our cars are not used on an everyday basis, and we don't want our clients to learn every time [they drive their Ferrari] what kind of system they have to use.

They have [their] phone, they have their Apple and Google Maps [or] whatever. So [they are] the most useful things they can use on every car."

This strategic move aligns with the broader trend of integrating smartphones more deeply into vehicle systems, allowing drivers to benefit from the latest technology and updates without the need for additional hardware.