Al Salam Bank Launches “Digital Personal Finance” Campaign on Mobile Application

TDT | Manama

The Daily Tribune - www.newsofbahrain.com

Al Salam Bank has launched a campaign for clients looking to apply for a new digital personal finance through the mobile application. From 1 July to 31 August 2024, applicants will receive cash back worth BD 100 once their application is approved and implemented.

Powered by Artificial Intelligence (AI), the Digital Personal Finance service focuses on enhancing the client’s banking experience and enriching their lives. The product reiterates the Bank’s strategy to create new opportunities to enhance profitability and develop services by launching innovative digital solutions.

Commenting on the occasion, Mr. Mohammed Buhijji, Head of Retail Banking at Al Salam Bank, said: “The Digital Personal Finance service aims to provide clients with a variety of financing options through AI-powered offerings. In addition to facilitating the application process anywhere any time without needing to visit the branch, underscoring our commitment to elevating our banking experience through digital empowerment. As such, we would like to encourage all those seeking personal financing to apply throughout the campaign period to receive BD 100 in cashback.”

“Digital Personal Finance” will simplify the application process through 24/7 availability, enabling applicants to submit their latest salary slip through the mobile application and complete the rest of the steps in a few minutes. Clients who have transferred their salaries to Al Salam Bank can skip this step and receive their financing directly.