UTB announces the launch of two new, in-demand master’s programmes

TDT | Manama

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University of Technology Bahrain (UTB) is thrilled to announce the launch of two advanced master’s programmes under the College of Administrative and Financial Sciences: the Master of Science in Digital Marketing and the Master of Science in Logistics and Supply Chain Management.

These programmes have been meticulously developed following a comprehensive feasibility study of current market trends, ensuring that graduates will be equipped with the skills and knowledge needed to thrive in the dynamic business environment.

The Master of Science in Digital Marketing programme is designed for aspiring leaders who want to master the art of digital strategy, online branding, and data-driven marketing approaches in an ever-evolving digital landscape.

With an emphasis on practical applications and the latest technologies, this programme is ideal for those looking to make an impact in the competitive world of digital marketing.

The Master of Science in Logistics and Supply Chain Management programme offers an advanced understanding of the logistics industry, focusing on key areas such as global supply chain networks, operations management, and strategic sourcing.

This programme is tailored for professionals aiming to drive efficiency, sustainability, and innovation within complex supply chain systems.

Dr. Hasan Almulla, President of UTB, underscored the university’s commitment to creating innovative academic programmes that align with the dynamic needs of the labour market, equipping students to play a pivotal role in fostering sustainable economic growth.

He pointed out that the university earned accreditation from the Accreditation Board for Engineering and Technology (ABET) for its computer science and engineering programmes in 2013 and 2015, respectively, making UTB the first private university in the Kingdom of Bahrain to achieve this recognition, which is highly sought-after by top universities globally.

Furthermore, the university’s business programmes have been accredited by the European Council for Business Education (ECBE) since 2011, and UTB is actively pursuing more recognitions.

Dr. Hasan Almulla also noted that the introduction of these two programmes addresses the growing market demand for experts in digital marketing, logistics, and supply chain management.

“We are dedicated to providing an advanced and innovative educational environment, and we look forward to graduating a generation capable of facing global challenges and meeting market demands efficiently,” he concluded.