Oman Arab Bank, AFS in deal to introduce online rewards

Oman Arab Bank, Muscat launched a new online loyalty programme for its credit card customers in partnership with AFS, the Bahrain based leading e-payments solution provider in the region. The programme called OAB Rewards, entitles subscribed customers to earn points as they spend on the credit cards which can later be redeemed from a wide range of options, through an online portal. It is on offer to all OAB credit cardholders.

The portal for OAB Rewards serves as an online travel reservations engine. Customers can select and book directly with over 900 airlines, 300,000 hotels, and car rentals in over 150 countries across the globe by redeeming their points. Retail shopping is also part of OAB Rewards, with the option to shop online from over 25,000 products across a range of product categories. With digital commerce on the rise in Oman and the region, this programme aims to appeal to those who see value and convenience in e-commerce. The programme also offers a unique advantage for cash-back to the card account.

On the occasion of the launch, Fahd Amjad, GM Retail Banking said, “We value our customers’ loyalty and this is our way of saying thank you for being part of the OAB family. We will continue to innovate and are confident that our customers will find value in OAB Rewards.”

B Chandrasekhar, CEO of Arab Financial Services added, “OAB Rewards integrates the many options within the choices of travel, shopping and cashback, to tap consumers and initiate the loyalty relationship. The flexibility of the redemption choices online is the programme’s
USP.”