*** Beyon renews deal with Ericsson | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

Beyon renews deal with Ericsson

TDT | Manama

Email: mail@newsofbahrain.com

Beyon announced it has renewed its sustainability Memorandum of Understanding (MoU) with Ericsson to expand their joint sustainability initiatives and circular economy practices for building energy-efficient networks in Bahrain.

The MoU renewal was signed by Beyon Chief Communications & Sustainability Officer Shaikh Bader bin Rashid Al Khalifa and Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa, Nicolas Blixell.

They also announced the successful outcomes of their sustainability collaboration, signed in early 2024, for accelerating the journey to a Net Zero future for both companies and managing Waste from Electronic and Electrical Equipment (WEEE). Key achievements during the year include the initiation of ‘Ericsson Product Take-Back Programme’, which addresses the issue of e-waste and enables recycling of end-of-life electronic and electrical equipment in a responsible and sustainable way.

Additionally, the implementation of this MoU has so far resulted in a 30 percent energy reduction on Batelco’s network by the deployment of the Ericsson 5G Radio Access Network product. Furthermore, the collaboration also focused on knowledge sharing, with monthly sessions involving global experts discussing climate action, circularity, and the collective efforts required to achieve Net Zero goals.

Beyon Chief Communications & Sustainability Officer Shaikh Bader bin Rashid Al Khalifa commented on the renewed MOU saying, “Our partnership with Ericsson demonstrates the substantial progress that can be made through focused sustainability initiatives.”

Nicolas Blixell, Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa said, “By leveraging our expertise and technologies, we have been able to deliver measurable energy savings and support Beyon in their journey towards Net Zero.”

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