Twitter endorses Ithmaar account

Manama : Ithmaar Bank has become the first and only bank in Bahrain to have a formally verified account on the micro-blogging site Twitter, the bank said yesterday in a statement.  

This, according to the bank, makes it account (ithmaarbankBH) on par with an official national-level account in terms of safety, reliability and credibility. The announcement follows official confirmation from the Bahrain Social Media Club. 

“We are pleased to confirm that Ithmaar Bank is the first and only bank in Bahrain to have a verified Twitter account,” said Bahrain Social Media Club Director, Abdulla Al Dossary. 

According to the latest data available from the Bahrain Social Media Club, the bank also has one of the largest social media presence on the key Twitter, Facebook and Instagram platforms in Bahrain, as well as by far the largest number of engagements with, as well as impressions on,  social media users for any bank in the Kingdom.

“According to the data, Ithmaar Bank’s total social media channels community currently consists of more than 39,650 users,” said Al Dossary. 

“More importantly, total engagements – including comments, replies and reposts – with users on those various channels add up to more than 450,000 instances. With 2 million social media accounts in Bahrain, this means that Ithmaar Bank has effectively engaged directly with about 22.5 per cent of Bahrain’s users,” he said. 

Ithmaar Bank’s largest following on social media is on the popular image-sharing platform, Instagram with 20,100 followers, followed by Facebook, Twitter and LinkedIn with 9,623, 6,616 and 3314 followers respectively. 

“Ithmaar Bank is determined  to become the region’s premier Islamic retail bank,” said Ithmaar Bank Assistant General Manager, Head of Retail Banking, Mohammed Janahi. 

“We recognise that, to do so, we must listen closely to our customers and we must deliver on their expectations. This is a commitment we take very seriously – and our remarkable success on the leading social media platforms is clear testimony to that very commitment,” he said.