Shaping the future of Saudi jewellery industry – Sona Jewellers

Sona Gold and Diamonds erstwhile Sona Jewellers, established in 1984 in the Kingdom of Saudi Arabia was the vision of one of its partners, Mrs Sona Mohan, who couldn’t find 22K jewellery in the KSA.

It was K V Mohan, the director of Sona Gold and Diamonds transformed her vision into a firm decision paving way for the manufacture of 22carat jewellery that caters to the Asian community in Saudi Arabia a whole new range of jewellery items. He masterminded the idea to retail jewellery within the same company so that the Saudi consumers to get their hands on customized jewellery and this steered Sona jewellers to the path of excellence.

At the time when only 21K and 18K gold was produced and imported, Sona Jewellers started the first gold factory in Riyadh. Since its inception, Sona jewellers has seen leaps and bounds, and the journey has been nothing short of exciting. Though it took a lot of hardships to get a licence for establishing 22ct jewellery, with the wide acceptance and increasing demand, Sona Jewellers became a household name in Saudi.

Sona Jewellers have a wide range of handmade and machine-made jewellery made in excellent craftsmanship and stunning beauty. “Our core strengths were our jewellery craftsmen and trustworthy salespeople. Having nine jewellery outlets in the major cities of Saudi Arabia including Riyadh, Dammam, Hofuf, Jubail, Khamis Mushait and Jeddah, we have been establishing new branches across the middle east” “Our brand statement Always with you gives a simple connection between the company and the customers and conveys how SJ can support their values and needs.”

To develop a cohesive and comprehensive brand, SJ said it is committed to research studies that include internal and external viewpoints, staff suggestion and their valuable report about customer service along with customer feedbacks and is always ready to formulate a new strategy for marketing. “This helps us gain the reputation as one of the most trusted jewellery in Saudi Arabia.”