NBB gets new brand identity

National Bank of Bahrain (NBB) yesterday announced the launch of its new brand identity in line with the Bank’s ongoing journey of transformation in today’s rapidly changing banking environment. The new brand was unveiled at the Euromoney - GCC Financial Forum in Bahrain. While staying true to those elements that have connected NBB and Bahrain, as embodied in the Kingdom’s shield and national colours, the new identity changes to the brand, NBB said, have aimed to showcase the Bank’s progressive new personality and focus.

“The new logo has been designed to represent the future, in its simplicity, and has been developed for ease of use on digital platforms”. Commenting, Chairman of NBB, Farouk Yousuf Khalil Almoayyed, said, “The evolution of our brand is an important part of our strategy for continued market leadership as well as being integral to the promise we have made to all of our stakeholders when we began our journey of transformation nearly two years ago – to modernise and do all we can to get closer to and better serve our customers and the Kingdom of Bahrain.”

Jean-Christophe Durand, CEO of NBB, added, “We are delighted to announce this important milestone in our strategy to become a more client-centric and modern bank and are excited about the message we are communicating. The new brand gives the market another look into where we are going.” NBB’s new brand has been rolled out across all digital platforms (social media, website, mobile application, mobile banking, business online banking and ATM screens) and the Bank’s Main, Tubli, Riffa and Hidd branches.

NBB’s Abu Dhabi and Riyadh branches will unveil the new signage in March and April, respectively, with the remainder of the Bank’s branches to be rebranded over the next 12 months.