TBWARAAD names Walid Kanaan CCO

Manama 

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TBWARAAD Middle East has named Walid Kanaan as its Chief Creative Officer to lead the agency’s creative teams throughout the region. 

Effective September 1, Kanaan will be based principally in Beirut, Lebanon, and Dubai, UAE and will provide dynamic new leadership to TBWARAAD’s dedicated network of creative resources across its regional offices in UAE, KSA and Qatar.

Reda Raad, CEO of TBWARAAD Middle East, said, “This key appointment fulfils our future leadership vision and management structure, having recently put in place new managing directors at our Ketchum, Integer and Saudi Arabian operations.”

Prior to taking up his appointment at TBWARAAD Kanaan was Chief Creative Officer for BBDO across the Levant and KSA.

“The MENA region is more volatile than ever in terms of business opportunities and new market directions and dynamics. The environment is easily one of the most competitive in the world which makes joining TBWARAAD at this time in its impressive history a truly strategic career move,” said Kanaan.

Ramzi Raad TBWARAAD’s Group Chairman, welcomed this appointment saying: “We are delighted to see our pledge to be the agency that changes the rules of communication in our markets, getting completed following the noticeable development that we’ve brought into the areas of strategic planning, dynamic integration and transparency. Walid will certainly help our Group take its partnership with our clients to where we’ve always wanted it, to be.