Carrefour launches ‘Ready, Steady, Back to School’ campaign

Carrefour operated in Bahrain by Majid Al Futtaim yesterday announced launching a comprehensive Back to School campaign by unveiling a range of tailored initiatives. The approach, Carrefour said, for its Ready, Steady, Back to School campaign is based on customer insights and changing shopping trends observed over the past years. This year, the campaign is focused on one of the key emerging shopping trends of living a healthier lifestyle.

The campaign, Carrefour said, targets not only kids and their families, but also teenagers, university students and working adults returning from summer vacation. Jerome Akel Country Manager at the Carrefour Bahrain at Majid Al Futtaim Retail said: “At Majid Al Futtaim, we are committed to helping transform the lives of the communities we operate in, by encouraging healthy, fulfilling and sustainable lifestyles.

As such, our campaign has been designed to help people get back to their daily routines in a way that is convenient and better for them.” Carrefour said it has partnered with Farah Abu Maizar, a popular local food blogger who runs @Everylittlecrumb, to inspire nutritious recipes that will be posted on Carrefour’s Instagram page. Carrefour has also launched ready-meal box options which include sandwiches, juices, fruits, and more.

A stand will also be set up for customers who wish to receive a makeover from Maybelline, while MyCLUB members in particular who spend BD10 or more will get a chance to participate in a lucky dip draw and win several exciting prizes. Customers can use the hashtag #ReadySteadyBacktoSchool and #GreatMoments to show how they are preparing for a year to remember.