Splash launches ‘Aquarium of Truth’ to drive sustainable fashion

Splash, a high-street fashion retailer in the Middle East, has launched a sustainability campaign, The Aquarium of Truth, to promote awareness of conserving the ocean, and strengthen the adoption of sustainable business practices in the fashion industry. Splash said it is also stepping up its sustainability initiatives for 2020 and plans to produce 80 per cent of its products using sustainable and ethically sourced materials.

Splash created ‘The Aquarium of Truth’, a gigantic fish tank featuring plastic bottles, bags, soda bottles, straws and disposable cups to portray a true picture of what one would find at the bottom of the ocean. Raza Beig, Director - Landmark Group and CEO of Splash, said: “As one of the region’s leading fashion brands, Splash wants to encourage consumers to pursue a living without plastic and consciously incorporate alternatives into their everyday lives for a better future.”

The brand said it uses recycled polyester, produced from discarded plastic bottles and also makes clothes with eco-friendly fabrics such as Tencel, 100 per cent Organic Cotton and Lenzing Viscose, across several of its fashion lines which is now 70 per cent sustainable.