Asian Paints Berger launches new Royale Smart Clean emulsion paint

Bahrain’s premier paint Manufacturer Asian Paints Berger launched their latest offering ‘Royale Smart Clean’ Emulsion paint in Bahrain. ‘Royale Smart Clean’ is a premium interior emulsion with a smooth silk finish. It has been designed specifically for easy stain removal and keeps interior walls looking beautiful every day.

It is recommended for areas that are most prone to stains such as Kids rooms, living room, dining rooms, kitchens & corridors. Who needs Superheroes when you have 24x7 Supermoms! Love you Supermom –Taking the core principles of Innovation, Inspiration and Partnership another step further, Asian Paints Berger has launched a product that is specially designed to give moms a helping hand.

When budding Picassos decide to use the walls of the house as their canvas, or simply – by design or intention – leave their handprints and other handiwork on the walls, it can be very trying for a mom who is already juggling a million other things. Now, Asian Paints Berger allows moms to stand back and admire the handiwork before wiping it clean – in just a swipe! The Only Child -friendly, Pet-Friendly, Stain-friendly Water-Beading Smart paint- Royale Smart Clean is created with Lumino Tech that imparts walls with the brightest colours, total opacity and a smooth silk finish.

On coming in contact with water, the paint does not allow water to penetrate or spot; instead the water ‘beads’ on the surface. The environment-friendly paint also has the exceptional ability to ‘stretch’ so that hairline fractures remain covered. But, most importantly, Smart Clean is highly washable keeping the painted walls pristine for a longer duration and reducing the number of repaints. Most people are house-proud, but the responsibility to maintain that often falls on the woman of the house who may be working or balancing multitude chores.

One of the common issues across most homes is to keep the walls clean, especially if there are children or pets. Scrawling on the walls, dirt and footmarks, ink stains and food stains are the typical culprits. Royale Smart Clean has been conceived as a tribute to the multi-tasking Super Mom as well as the children, so as not to hinder their creativity. For those who find it too good to be true, there will be Demo kits available in all Asian Paints Décor Lounges for customers to try out.

Each kit will have two sample boards painted with Royale Smart Clean and a mini selection of crayons, pencils, ink and ketchup that can be used to scribble and mess up the board. The kit also includes a sponge and common household cleaning agent that will testify how easy it is to wipe the entire mess with just a swipe. Smart Clean has over 1650 shades to choose from and is available in three packs of 1 Litre, 3.6 litres and 18 litres.

The vast and rich repertoire of shades is sure to tempt customers to cover the entire house. “As one of the largest coating companies in the world, we are constantly studying the market and identifying what products will strike a chord with the consumers,” states Amit Bose, General Manager of Asian Paints Berger Bahrain. “Smart Clean is one such product that has a beautiful finish which can be maintained with minimum effort.

It is a tribute to super moms who work round the clock to provide the best to their family,” he added. Over the years, the company has consistently innovated its product and service offerings by introducing definitive products such as Royale, Weather coat, Royale Play, TUFF & Select and has gained good mind share amongst all its stakeholders. Asian Paints Berger is the fastest-growing company in the GCC with its hi-tech manufacturing facilities in Bahrain, Oman & UAE.

Asian Paints Berger is a part of the Asian Paints Group which operates in 16 countries across Asia, Middle East, Africa and the South Pacific Islands. Berger Paints Bahrain, which started its operations in Bahrain in 1981, has been at the forefront of the coatings industry in Bahrain. With its established presence in retail markets, strong B2B products and solutions portfolio, the company has been at the forefront of the coatings industry in Bahrain.