GM to invest $2.2B in first all-electric vehicle plant, create 2,200 jobs

General Motors confirmed Monday it will invest $2.2 billion to convert an ageing Detroit assembly plant into the manufacturing heart of its “all-electric future.”

The Detroit-Hamtramck Assembly Plant was one of five North American factories GM said it would close in November 2018 but the automaker reversed course as part of an aggressive plan to launch more than 20 battery-electric vehicles, or BEVs, by 2023.

The first to roll out of what is known locally as the “Poletown Plant” will be an all-electric pickup that will reportedly be the subject of an upcoming Super Bowl ad. It is widely expected to bring back the name, “Hummer,” used for a brand GM abandoned in 2010 after emerging from bankruptcy.

The plant will be capable of using an extremely flexible vehicle “architecture,” said GM President Lloyd Reuss, industry-speak for its underlying platform.

It will allow the automaker to produce multiple products “for multiple brands, with multiple variants, with multiple customers (offering) different ranges of performance at different price points to meet customers wherever they are.”

After a news conference at the plant, Reuss told NBC News there will be multiple pickup truck models. The Poletown plant also will have the capacity to produce SUVs and crossovers, he said.