Mirchi launches its first talent hunt in Bahrain – Mirchi Mic Ka Jackson

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Mirchi, India's no. 1 city-centric music and entertainment company, launches one of its kind talent hunt – ‘Mirchi Mic Ka Jackson’ – in Bahrain.

Mirchi kickstarted this activity on 13th July, aiming to provide a platform for Bahrain’s youth to channel their inner talent and get a chance to become a Mirchi RJ or start a new-age career with Mirchi’s content team.

This activity is sponsored by R&B—a leading fashion brand present in Seef Mall and City Center Bahrain and is powered by Megamart, Bahrain’s leading retail brand. ‘R&B Mirchi Mic Ka Jackson’ participants can send in their entries through a fun one-minute video on Mirchi’s WhatsApp number – 17001042 – by 20th July’21.

This contest is open to audiences with CPR holders across Bahrain. Seven lucky participants will get the chance to interact with Mirchi’s renowned RJs- RJ Mandy & RJ Karnika.

Moreover, they will also have their entry videos posted on Mirchi’s social media handles for audiences to view and vote. The top five contestants will then battle it out through three unique rounds at the grand finale on 31st July, at Wyndham Garden Hotel Juffair. The winner of the ‘R&B Mirchi Mic Ka Jackson’ will get to be Mirchi’s illustrious RJ.

Commenting on this initiative, Prashant Panday, MD & CEO of Mirchi, said, “We launched in Bahrain just short of two months ago and today, with our first-ever talent hunt, we are looking forward to tapping potential local young talents.

Through this engagement, we are not only looking at giving some of the best local talents the desired limelight but also fortifying our relationship with our new audiences.

We look forward to seeing a great response to our first initiative and hoping to get some best content creators & RJs under our wing.” Having been associated as the title sponsor, Bahrain Apparel Trading and R&B Fashion W.L.L Country Head, Dheeraj Kalwani said, “Mirchi Bahrain’s Initiative to facilitate a platform to tap & nurture budding local talent resonates with our strategy to reach & inspire youth to follow their path.

Therefore, we are pleased to associate R&B with this format as the brand’s ethos also promotes individuality & self-identity through its tagline – LOVE IT. WEAR IT.” Supporting the initiative, Megamart’s General Manager, Anil Nawani said, ‘’Megamart is proud to associate with Mirchi Bahrain who is giving a platform for local youth to showcase their talents and Megamart as a brand always believes in supporting such activities.’’